Media, Frankfurt School, Birmingham School | Episode 3 Mass Media Academic Podcast

Theoretical Frameworks of Media and Communication Studies | Episode 3 Mass Media Academic Podcast
Media and Communication, Frankfurt School, Birmingham School | Episode 3 Mass Media Academic Podcast

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The provided text explores theoretical frameworks within media and communication studies, focusing on the interplay between society, culture, and media. It examines the evolution of media across different epochs, from the age of speech to the digital era, analysing impacts on collective mentality and social structures. Key concepts discussed include mass culture, popular culture, hyperreality, identity in the digital age, and the influence of media on human existence and perception. Various scholars and their theories are presented, ranging from early Frankfurt School thinkers to contemporary theorists analysing hypermodern society. The document also investigates related philosophical concepts from logic and epistemology. The discussion focuses on the cultural influences that shape taste and influence people's everyday lives.

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Frankfurt School: This school is known for its critical view of the culture industry and mass culture. Key figures include Max Horkheimer, Theodor Adorno, Walter Benjamin, Herbert Marcuse, and Jürgen Habermas. The Frankfurt School critiqued consumer culture, the influence of technology, and the passive role of the public in relation to media.
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Birmingham School: Also known as the Centre for Contemporary Cultural Studies, this school took a socio-cultural approach to studying media. It focused on mass media's impact on culture, youth behaviour, subcultures, and issues of race and ethnicity. Key figures include Richard Hoggart, Raymond Williams, Stuart Hall, and Dick Hebdige. The Birmingham School signalled a theoretical shift in cultural and mass media research, emphasising the study of everyday life and culture.
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UNIVERSITY OF SS. CYRIL AND METHODIUS IN TRNAVA, faculty of mass media and communication
Univerzita sv. Cyrila a Metoda v Trnave
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Видео Media, Frankfurt School, Birmingham School | Episode 3 Mass Media Academic Podcast канала Patrik Hrabovec 2