Paint By Numbers: From Productized Service to SaaS – Patrick McKenzie – MicroConf Starter 2017

Patrick McKenzie (Patio11) has run two SaaS companies, a consulting company, and a productized service, in all the wrong ways. He walks you through the right way to structure your productized service offering to quickly develop a customer base, achieve escape velocity from your day job or consulting, and pivot towards building a SaaS out of it.

Learn from the mistakes of other entrepreneurs so that you can spend your mistake budget on better, more innovative mistakes.

Check out Patrick’s MicroConf speakers page for more talks → https://microconf.com/speakers/patrick-mckenzie

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