Marketing and Web Analytics Unit 5, Marketing and Web Analytics mba 3rd sem, Marketing Analytics

In this video we have briefly discussed the topics of AKTU MBA 3rd Semester Subject Marketing and Web Analytics, Paper Code BMB MK02: Social Media, Web Analytics Tools & Qualitative Analysis:
Facebook Analytics: Demographics, Engagement & Post Performance, Social Campaign Analysis: Goals & Outcomes Analytics for Instagram, Twitter, LinkedIn, YouTube, Organic vs. Paid Traffic, Web Analytics Tools: A/B Testing, Online Surveys, Web Crawling & Indexing, NLP Techniques for Micro text Analysis Google Website Optimizer: Working & Implementation. Qualitative Techniques: Heuristic Evaluation, Site Visits, Surveys (Post-visit & Online)Web Analytics 2.0 vs. 1.0,Competitive Intelligence, Website Traffic Trends & Overlap,
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