Why Declining KPIs Aren't Always a Bad Sign in Digital Marketing

A drop in your metrics doesn't automatically mean something is wrong. Understanding the context behind your KPIs — and choosing the right additional metrics to track — is what separates reactive decision-making from smart digital marketing strategy.

Northwoods' UX research lead Katelyn Goerke explains how to interpret declining KPIs, when they can actually signal positive progress, and how to select the right Google Analytics metrics to get the full picture.

#digitalmarketing #marketingdata #googleanalytics

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Видео Why Declining KPIs Aren't Always a Bad Sign in Digital Marketing канала Northwoods