Unleashing the Power of Digital Analytics with Blackcoffer

Summarize
Summarized: https://blackcoffer.com/

This project was done by Blackcoffer Team, a Global IT Consulting firm.

Contact Details
This solution was designed and developed by Blackcoffer Team
Here are my contact details:
Firm Name: Blackcoffer Pvt. Ltd.
Firm Website: www.blackcoffer.com
Firm Address: 4/2, E-Extension, Shaym Vihar Phase 1, New Delhi 110043
Email: ajay@blackcoffer.com
Skype: asbidyarthy
WhatsApp: +91 9717367468
Telegram: @asbidyarthy

Client Background
Client: A leading marketing firm in the USA

Industry Type: Marketing

Services: Consulting, Software, Marketing Solutions

Organization Size: 400+

Project Objective
The project objectives are as follows:

Assisting the businesses with the setup for Google Analytics, Google Tag Manager which helps them in tracking the analytics of the website.
Setup pixels of Social Media platforms like LinkedIn and Facebook which assists users in tracking conversions.
Providing monthly insights on their website performance to analyse the businesses’ strengths and opportunities for growth.
Project Description
This project includes assisting businesses with digital analysis for their marketing.Digital analytics allows you to stand back, get the big picture, and see what is working and what isn’t in your overall strategy so you can adjust. The importance of digital analytics is that it allows for a data-driven approach to marketing, and as such it can produce better results.

Our Solution
The main aim of this project is to assist the businesses to improve their website performance with the use of technologies like Google Analytics, Google Tag Manager and dashboards built on Whatagraph.

Google Analytics:
Because Google Analytics measures traffic from a variety of devices and sources and integrates with other online platforms, such as Google Ads, it is a handy tool to get an overview of your business’s digital analytics.

Google Tag Manager:
Whatagraph Dashboards:

The whatgraph dashboards previews the important metrics related to the website including conversions, events, number of users and performance about ads and campaigns by the website. This dashboard helps in drawing some of the useful insights for the website notifying the strengths,gains and areas of improvement.

Project Deliverables
Main deliverables for the project are:

Setup the Google Analytics and Google Tag Manager for the website.
Tracking events on Google Analytics using Tags created in Google Tag Manager.
Monthly Reporting of Analytics for businesses on Whatagraph dashboards or via presentations.
LinkedIn and Facebook Pixel setup and validation for the website.
Setup Goal Conversions for the website to track the important and valuable metrics from the website.
Tools used
Google Analytics:
Whatagraph: To visually represent important metrics like impressions, clicks, goal completions and many more related to Ads management and Google Analytics.
Clickup: This tool is used to manage tasks given.
Skills used
Digital Analysis
Data Analysis
Digital Marketing
Google Analytics
What are the technical Challenges Faced during Project Execution
The main technical challenge faced was that any changes in Google Analytics are operational after 24 hrs. Thus, we can’t judge if the setup works as per required.

How the Technical Challenges were Solved
We had to wait for 24 hours to check the setup. We could use real-time report as well to check the setup on-the spot.

Business Impact
This analysis helps to improve website performance, understanding user behavior, understanding the impact of business campaigns and improvising the UI/UX to increase their potential users.

Having insight into your clients’ behaviour and demographics can help you make decisions about serving them the right products at the right time for maximum chances of a sale. Such data could include a client’s persona, such as their age, location, and areas of interest.

Some of the common metrics that are important in digital analytics include:

Dashboard metrics:

Some examples are pages per visit, bounce rate, and average duration of each visit.

Most exited pages:

Pages with an exit rate of 75–100% show that you need to examine the problem with the content and improve upon it.

Most visited pages:

These pages will make the customers either exit or explore the website further.

Referring websites:

These are other websites that link to your website.

Conversion rate:

This indicates whether the goal of your website was achieved, be it a sale of a product, a free giveaway, or a subscription to a newsletter.

Frequency of visitors:

This tells you about the loyalty of the customers.

Days to the last transaction:

This refers to the time lapse between the first visit and the sale. The shorter the time taken, the better it is for your business.

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