They Turned Satellite Images Into a Brand Identity | File New

This week on File New, we look at the beautiful Amazonia branding everyone loves. It has river shaped letters and a colorful illustration system that highlights Brazil’s nine Amazonian states. Then we break down how the company Amazon cranked up the motion graphics at the Masters while CBS kept things classic.

We also cover a $10M art heist I hadn't heard of, Netflix’s new podcast identity, a quality of life Adobe Illustrator update, Premiere's new color mode, and more stories for graphic designers, motion designers, illustrators, photographers and editors.

File New is your weekly source for branding, design, and creator news.

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🎙️Follow on Spotify: https://open.spotify.com/show/34ZjkIc4hU23p6FC9FEiXl

⚠️ This is the cutdown of the livestream. File New is live on the @AdobeLiveCommunity channel every Wednesday @ 1pm ET | 10am PT. If you'd like to watch the unedited version you can do so here: https://www.youtube.com/live/2SUfYtbgWZA?si=sRCHAiKgrFXzaPX5

🎥 Additional editing by ⁠Zachary Bromberg⁠: https://www.zacharybromberg.com/

File New is produced with the support of Adobe Live, where Ryan streams live every Wednesday as a paid freelance host. Creative direction is entirely his own. Any content requested by Adobe will be disclosed within the episode.

📖 Chapters
00:00 Amazonia Brand Identity by FutureBrand
01:38 Bon Maman: $1 Billion Brand Built With No Advertising
02:24 The Masters Content Strategy
03:16 Masters Broadcast Design: CBS vs. Amazon (Amen Corner)
05:44 Netflix Podcast Motion Identity
06:32 Adobe Illustrator Align Center Update
06:53 AMC's "The Audacity" Releases Pilot as TikTok Series
07:44 DJI Osmo Pocket Dual-Lens Leak
08:10 Adobe Project Indigo Update (iPad + iPhone 17 Support)
09:04 Adobe Premiere Color Mode
10:54 $10 Million Museum Heist (and the $103M Louvre Heist)
12:08 Adobe Firefly: Precision Flow + AI Markup Tools
13:56 Artemis 2 Astronaut Photography Training
14:50 MLB Clubhouse Launches on YouTube
15:49 Font of the Week: Raphaela
📰 Stories in this episode:
- Amazonia tourism branding by FutureBrand
- Bon Maman’s billion‑dollar jam brand
- Masters content strategy & my broadcast design reel
- Netflix's new podcast identity
- New Illustrator align‑center feature
- “The Audacity” on AMC releasing its pilot on TikTok
- DJI Osmo Pocket camera leak with dual lenses
- Adobe Project Indigo manual camera app updates
- New Premiere Pro Color Mode interface & tools
- $10M three‑minute art heist
- New Adobe Firefly sliders & AI markup tools
- Artemis II astronaut photography training
- MLB Clubhouse & MLB Art Club on YouTube
- Font of the Week: Raphaela (Adobe Fonts)

Видео They Turned Satellite Images Into a Brand Identity | File New канала Ryan Selvy