From OpenStack to Kubernetes, transparency at GitLab, tech startup marketing, with Melissa Smolinski

Whitney and Coté tour through a couple decades of tech infrastructure history with Melissa Smolinski, whose marketing career spans Rackspace, GitLab, CoreOS, and the CNCF, among other places. They explore the OpenStack/Kubernetes evolution, how "radical transparency" actually functions in corporate settings, and the shifting landscape of tech marketing—from thought leadership to the changing role of industry analysts. Plus, they compare notes on the distinctive flavors of Austin and Portland tech scenes.

Check out Melissa in LinkedIn: https://www.linkedin.com/in/melissa-smolensky/

If you prefer podcasts, check out the podcast version of this and subscribe: https://www.softwaredefinedinterviews.com/98

Sections:

00:00 Introduction to the Guest and OpenStack
01:22 Melissa's Career Journey
05:18 OpenStack vs. Kubernetes
13:57 GitLab's Unique Approach
18:30 Transparency and Efficiency at GitLab
31:27 Work Culture and Flexibility
33:23 The Role of Analyst Firms in Technology Adoption
35:20 The Importance of Certifications and Analyst Reports
36:44 Shaping Messaging and Storytelling in Marketing
37:24 Defining and Leading New Market Categories
43:29 Case Study: CoreOS and the Journey of Defining a Category
48:35 Balancing Visionary Goals with Practical Implementation
48:48 The Importance of CEO Involvement in Messaging
52:59 Transparency in Marketing and Engaging the Community
56:39 Comparing Austin and Portland: Lessons and Insights
01:04:02 Conclusion and Final Thoughts

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