Why Corporate Power is Local: Making Real Change on the Ground

#corporatesocialresponsibility #localcommunity #brandpurpose #brandstrategy #communityengagement #marketingstrategy #changemanagement #Localcomm

Get local! Now more than ever, the most significant impact on consumers’ daily lives happens in their communities and at the state level. Defining your civic role is vital, and big brands have local clout. Colgate Toothpaste is a global brand that has used corporate social responsibility for decades to improve oral health for children while building a great brand. J. Walker Smith, Knowledge Lead and Futurist for Kantar Consulting, provides a succinct perspective on the local clout that brands can use to forge change.

Видео Why Corporate Power is Local: Making Real Change on the Ground канала ShedLight American Stories