Learned Intuition: Patrick Schwerdtfeger at TEDxSacramentoSalon

Patrick Schwerdtfeger is a leading authority on self-employment and the author of the award-winning book, Marketing Shortcuts for the Self-Employed (2011, Wiley). He is a regular speaker for Bloomberg TV and has spoken about business trends, modern entrepreneurship and the social media revolution at conferences and business events around the world.

Patrick's past books include Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). He has been featured by the New York Times, LA Times, San Francisco Chronicle, CNN Money, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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