Sneaker Freaker's Woody Believes Every Shoe Has a Story

Since 2002, Sneaker Freaker has been a cornerstone for providing international coverage of sneaker culture, from collabs and customs, to ultra-rare limited-editions and much more. What started as a fanzine out of Woody’s desire to showcase his designs and cop free sneakers, SF eventually became a full-fledged company with three components: agency, digital and magazine.

Pursuing media studies at the Royal Melbourne Institute of Technology, Woody was introduced to QuarkXPress (a precursor to InDesign) on one of the earliest Apple computers and began working for his college newspaper. Upon graduating, he spent years in London working in advertising, but eventually returned to Melbourne to work in fashion and film. Shortly after, he decided to utilize his skillsets and passion for sneakers to create a fun zine.

What took only a week, a Nikon Coolpix camera and 32 pages, Woody created Sneaker Freaker the magazine. It gained exposure from colette and Nike, which helped it eventually land in retailers like Barnes & Nobles. With all the success, Woody admits he never expected Sneaker Freaker to last or have as much of a cultural impact as it does today. The company is run on authenticity and has a bit of an old school flair—still sporting the same logo from 2002 and adhering to its print publication.

Aside from the magazine, Sneaker Freaker has also partnered with various brands to create published books. The most recent collaboration with Taschen, The Ultimate Sneaker Book, is a 700-page anthology covering 100 years of sneaker history. In this episode of BoH, Woody not only details the making of this book, but he also discusses the future of sneaker culture, his essentials and so much more.

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Видео Sneaker Freaker's Woody Believes Every Shoe Has a Story канала HYPEBEAST Radio