How Amazon UPI handles peak sale traffic #amazonpay #upi #digitalpayments

Anupam Gupta speaks with Girish Krishnan, Director, Payments & Merchant Services at Amazon Pay India, about the massive scale of Amazon Pay UPI and how digital payments are rapidly expanding across India.

From 110 million registered UPI users to one out of every four Amazon orders being completed through UPI during peak sales, Girish shares how Amazon Pay India has built a large-scale payments ecosystem focused on convenience, speed, and trust. The conversation also explores the rise of Tier 2 and Tier 3 users, one-click payments through Amazon Pay Balance, cashback behavior, and why frictionless payment experiences are becoming the norm in India.

This reel offers a fascinating look into India’s digital payment revolution, fintech adoption, and the growing scale of UPI in everyday commerce.

🎙 Host: Anupam Gupta
👤 Guest: Girish Krishnan - Director, Payments & Merchant Services, Amazon Pay India
🏢 Company: Amazon Pay India

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#UPI #AmazonPay #Fintech #DigitalPayments #IndiaTech

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