CBD Marketing 101 | Boost Your CBD Business

Learn important marketing insights from Joy Organics Chief Marketing Officer and Co-Founder.

Summary

CBD Marketing 101 is here to teach you all about a fun subject: Marketing. We are here to show you how to boost your CBD business in just a few easy steps. The first thing to remember is that marketing is the most important step to growing your business. Let's highlight the basics:

Finding the Voice of Your Customer

Understand your target audience. What is their age, gender, and demographic? Find the unique interests of the individual customers. Find that voice and reflect it into your marketing.

Where Are Your Customers?

You need to find the best way to get to your customers. What outlets are they most likely to turn to to find your product? Are specific website ads the best? How about an email blast? Find out the best way to deliver your marketing strategies to your customers.

One Size Doesn't Fit All

Be clear about who you are trying to target. Don't broaden your range too much, or you won't get a loyal, specific client-base. Don't paste ads onto a giant billboard. Get personal and target the specific clients you know fit the demographics of your company. For instance, if you have customers come in that really like sports, target sports shops and golf courses for your advertisements. Specialize and clarify the best interests of the customers. Don't mass-market. Find your core voice.

Be Strong About What You Want to Say No to

Don't get swayed by mass-marketers who will tell you to broaden your marketing strategies to fit all types of people. If you have a set demographic, stick to it! If you falter, you may lose loyal customers and miss the mark with new ones. If you target sporty young men, don't flip the advertisements next week and target fashionable women. Stick to your guns.
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To learn more about wholesaling, please reach out to wholesale@joyorganics.com. To learn more about private label, please reach out to privatelabel@joyorganics.com!

Видео CBD Marketing 101 | Boost Your CBD Business канала Joy Organics Partnerships