Nonlinear: Navigating Design with Curiosity and Conviction - Official Release
Available NOW in hardcopy & e-book | Pub Date : Feb. 4, 2025:
https://www.kevinbethune.com/nonlinear
https://mitpress.mit.edu/9780262049436/nonlinear/
~~~~~~~
From the acclaimed designer and bestselling author of Reimagining Design, a nonlinear approach to navigating design's nuances in pursuit of meaningful innovation.
In Nonlinear, Kevin Bethune shows us that we can reject trodden paths of digital or physical product creation by taking advantage of a nonlinear approach. To unlock meaningful innovation that breeds new and novel outcomes, he writes, teams need to embark on a journey into the proverbial forest of ambiguity, the result of a rapidly converging, dynamic, and exponentially changing landscape. The journey is less about getting it right or wrong, and more about using the information we have at our disposal to understand our choices and take steps to unlock new learning.
~~~~~~~
What are folks saying:
“Kevin inspires us to embrace the unexpected journey of innovation. His vision empowers us not just to meet the current needs of our audiences, but to take them places they’ve yet to imagine.”
— Greg Hoffman, author of Emotion by Design
“Kevin lays out a new, imperative mindset for designers. Often interwoven with personal stories, his lessons and advice are accessible and essential for today’s innovators.”
— Ivy Ross, Chief Design Officer, Consumer Devices at Google; coauthor of Your Brain on Art
“Nonlinear readers will walk away with a mindset for even bolder innovation and a desire to design a better world. Kevin’s compelling journey will inspire creativity and strategic thinking in designers at every career stage.”
— Mauro Porcini, Chief Design Officer, PepsiCo; author of The Human Side of Innovation
“Kevin’s Nonlinear is a masterclass in how curiosity fuels innovation. It provides a roadmap for leveraging design to solve today’s most pressing challenges, pushing us to think beyond the obvious and embrace the unknown.”
— Iddris Sandu, Founder of Spatial Labs Inc.
“Kevin’s Nonlinear is the essential guide to help you fall in love with and trust the process—instead of getting sidetracked by fleeting certainty.”
— Natalie Nixon, PhD, CEO of Figure 8 Thinking, LLC
Видео Nonlinear: Navigating Design with Curiosity and Conviction - Official Release канала dreams • design + life
https://www.kevinbethune.com/nonlinear
https://mitpress.mit.edu/9780262049436/nonlinear/
~~~~~~~
From the acclaimed designer and bestselling author of Reimagining Design, a nonlinear approach to navigating design's nuances in pursuit of meaningful innovation.
In Nonlinear, Kevin Bethune shows us that we can reject trodden paths of digital or physical product creation by taking advantage of a nonlinear approach. To unlock meaningful innovation that breeds new and novel outcomes, he writes, teams need to embark on a journey into the proverbial forest of ambiguity, the result of a rapidly converging, dynamic, and exponentially changing landscape. The journey is less about getting it right or wrong, and more about using the information we have at our disposal to understand our choices and take steps to unlock new learning.
~~~~~~~
What are folks saying:
“Kevin inspires us to embrace the unexpected journey of innovation. His vision empowers us not just to meet the current needs of our audiences, but to take them places they’ve yet to imagine.”
— Greg Hoffman, author of Emotion by Design
“Kevin lays out a new, imperative mindset for designers. Often interwoven with personal stories, his lessons and advice are accessible and essential for today’s innovators.”
— Ivy Ross, Chief Design Officer, Consumer Devices at Google; coauthor of Your Brain on Art
“Nonlinear readers will walk away with a mindset for even bolder innovation and a desire to design a better world. Kevin’s compelling journey will inspire creativity and strategic thinking in designers at every career stage.”
— Mauro Porcini, Chief Design Officer, PepsiCo; author of The Human Side of Innovation
“Kevin’s Nonlinear is a masterclass in how curiosity fuels innovation. It provides a roadmap for leveraging design to solve today’s most pressing challenges, pushing us to think beyond the obvious and embrace the unknown.”
— Iddris Sandu, Founder of Spatial Labs Inc.
“Kevin’s Nonlinear is the essential guide to help you fall in love with and trust the process—instead of getting sidetracked by fleeting certainty.”
— Natalie Nixon, PhD, CEO of Figure 8 Thinking, LLC
Видео Nonlinear: Navigating Design with Curiosity and Conviction - Official Release канала dreams • design + life
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4 февраля 2025 г. 19:00:39
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