Soft Power in Global Politics explained in 60 Seconds

Soft power is an actor's ability to achieve their preferred outcomes through attraction and persuasion, and not coercive measures. Joseph Nye coined the term soft power back in the late 1980s.

Be sure to check out my video on Hard and Soft Power here: https://youtu.be/lbhW36k_xAU

As well as the soft power implications of China's Belt and Road Initiative here: https://youtu.be/sVBhIuPhsNI

And of course, subscribe so you don't miss any new videos! https://www.youtube.com/channel/UCjPX6GE9CKFm7feaRyUPXZw?sub_confirmation=1

Sources:

Nye, Joseph S. The Future of Power. New York: PublicAffairs, 2011.

Heywood, Andrew. Global Politics. Basingstoke: Palgrave Macmillan, 2014.

Images:

Joseph Nye, By Chatham House, London - https://www.flickr.com/photos/chathamhouse/18549929998/, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=41807526

BRICS Leaders, By Roberto Stuckert Filho - http://agenciabrasil.ebc.com.br/economia/foto/2014-11/reuniao-de-cupula-do-g20-em-brisbane-australia, CC BY 3.0 br, https://commons.wikimedia.org/w/index.php?curid=36837197

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