Behind The Scenes: HiBAR Shampoo & Conditioner l Whole Foods Market

Inspired by the beauty around them in the land of 10,000 lakes, a group of friends came together with one mission: inspire a movement away from single use plastics through beauty products.

Jay Schaper and Nora Schaper had already been making soaps, working with local co-ops to distribute their products. They decided to shift their focus and go plastic-free and recruit Ward Johnson in the process. But it came with a whole new challenge: no product formula and its production process existed.

The health and beauty industry is largely plastic and water-oriented in its bottles and formulas. Jay, an avid ceramist, used his knowledge of molding and casting to engineer his own formula with a custom extruder. The formula resulted in a product that was salon-quality, all while reducing the amount of water use drastically.

HiBAR is now distributed nationally with the help of Whole Foods, hoping to grow a movement.

SUBSCRIBE: http://bit.ly/1n1JkzT

About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we're all about. Oh yeah, we're a mission-driven company too.

Connect with Whole Foods Market Online:
Visit the Whole Foods Market WEBSITE: www.wholefoodsmarket.com
Like Whole Foods Market on FACEBOOK: www.facebook.com/wholefoods
Follow Whole Foods Market on TWITTER: www.twitter.com/wholefoods
Follow Whole Foods Market on INSTAGRAM: https://instagram.com/wholefoods
Check Whole Foods Market out on PINTEREST: https://www.pinterest.com/wholefoods

[TITLE]
https://www.youtube.com/WholeFoodsMarket

Видео Behind The Scenes: HiBAR Shampoo & Conditioner l Whole Foods Market канала WholeFoodsMarket