Roofing Video Marketing: Why Comedy Alone Won't Sell a $28,000 Roof

Patrick sees more contractors asking for comedy content and wants to pump the brakes. If a homeowner goes to your page and all they see is TikTok dances and office skits, they're not hiring you for a $28,000 roof. Comedy is fine at the top of the funnel to grab attention, but you need middle-of-funnel authority videos (educational, craftsmanship, they-ask-you-answer) and bottom-of-funnel urgency content to actually convert. John adds context from his own business: dad jokes on TikTok got 200,000 views, but were those viewers homeowners? You need to understand which platform attracts which audience and match your content accordingly. Patrick's framework: figure out your avatar first, then build content for each stage of the funnel with a specific purpose.

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