"Apple Commercial" Look for Photography and Video on White Background

For expert support for shooting on white background in NYC, see http://klightstudio.com . For video and television, go to http://credibilitymedia.com .

Why shoot on a white background?

In photography and videography, shooting the "Apple Commercial" allows you to achieve that clean look. It's an industrial look, but strangely, it's very unintimidating. It's like the
subject is reaching out through the screen and shaking your hand.

It's not easy. Whether it's an actor headshot, or a commercial portrait, the white background poses challenges because it focuses the audience on the face and the wardrobe, and it exploits any limitations in your camera, and especially your lens. The "apple commercial" format is very unforgiving with any careless use of shadow or color
temperature.

When shooting on a white background, your message is served up direct to the audience and everything else literally disappears. When the viewer views it, they don't think "white bg" they see nothing. It's just the subject and the message that the talent is trying to convey.

Видео "Apple Commercial" Look for Photography and Video on White Background канала steveTV2010