Creative Brands and Reliable Influencers Are the Future of Advertising | WHOSAY

It is “very, very difficult to build a relationship with people on a six-inch screen,” opined WHOSAY CEO Steve Ellis to open the highly attended Social Media Week New York (SMWNYC) panel.

Ellis highlighted one of the main challenges faced by brands and marketers nowadays, namely, that mobile advertising suffers from poor performance and a poor user experience, but that talent-driven creative content outperforms in every campaign.

Joined onstage by Improv Everywhere founder Charlie Todd and The Game Theorists creator MatPat, Ellis explained how WHOSAY, recently acquired by Viacom, approaches working with talent to develop creative influencer content.

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