"THE GREAT FAIL OF THE "CHEAPEST CAR EVER BUILT" ; THE 1800$ TATA NANO (a nightmare story)

Throughout history there have been many cars considered ""cars of the people"", such as the Volkswagen Beetle, the Fiat 500, or without going any further, the Seat 600, without considering those from the Eastern European territory.

In this video I tell you the story of how RATAN TATA, the patriarch and controller of TATA, an industrial giant in India, set himself the challenge of manufacturing a car that the majority of the adult population of his country could buy in order to turn it into the car of the indian people. But following the cliché, in the TATA Nano project, the 1,800 dollar car!

But everything that could go wrong did go wrong... including certain very painful lessons about the advisability of building such a cheap car compared to the aspirations of buyers of a four-wheeled vehicle. In this video I tell you all the keys, and what was all that happened in this historic failure, which remained in production against all odds until very recently, precisely for this reason. Because it was a dream, and it wasn't just any dream. It was the dream of the most powerful man in India: RATAN TATA.

Don't go to bed without knowing something new. If you did, then it's mission accomplished for me, thanks.

e-mail: businesszoneyt@gmail.com

#cheapcar #tata #tatanano

Видео "THE GREAT FAIL OF THE "CHEAPEST CAR EVER BUILT" ; THE 1800$ TATA NANO (a nightmare story) канала Business & Tech Zone