Crypto Marketing 101: How to Promote Your Product - Nikita Uriupin

CEO of Memento
“Memecoins are the fastest product-market fit in crypto history.”

Today’s guest, Nikita Uriupin, is reshaping how we engage with crypto and Web3. As the CEO of Memento, an AI-powered platform for analyzing memecoins, detecting scams, and providing investment insights, he is at the forefront of the next evolution in digital asset trading.

Why Memecoins Are More Than Just a Joke
Memecoins have exploded in popularity, surpassing a $127 billion market cap in 2024. But unlike previous cycles driven by influencer hype, the game has changed:

Retail traders move faster than ever—and traditional tools aren’t keeping up.
AI-driven analysis is revolutionizing trading, making it smarter and safer.
Engagement mechanics have evolved, with gamified participation replacing VC-driven marketing.
For Nikita, memecoins represent a fundamental shift in crypto adoption, driven by community-led engagement rather than speculation.

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