RODRIGO SOBRAL VP and ECD [ R/GA London agency ] : Technology Change Your Behaviour Vol.1

Rodrigo Sobral is R/GA London’s VP, ECD. He is responsible for the agency's creative output and vision as well as for providing strategic and creative leadership to its clients.
Over the last two decades, Rod has been creating integrated campaigns that successfully give brands a meaningful role in culture and innovative products that genuinely improve people’s lives. He has been consecutively named amongst the Top 20 Creative Directors in the UK by Campaign magazine and profiled Top 20 Creative Players in Brazil by Meio & Mensagem.
Under his leadership R/GA London more than tripled in size and have been consistently ranked as one of the top creative agencies in the world, having been named Agency of the Year by Cannes Lions International Festival of Creativity, D&AD, Ad Age, Campaign Magazine and Creative Review - a clear confirmation of the fully integrated approach Rod believes in.
Rod is also a founding member of R/GA LA, Hustle and Global ECD on the Beats by Dr. Dre account. He led the development of the acclaimed Beats Pills, Hear What You Want and The Game Before The Game campaigns, helping the brand to become the #1 headphone in North America and Europe in advance of its acquisition by Apple for 3 billion dollars.
Prior to R/GA he was the Co-Founder/ECD of the Mill Creative and led the company into being nominated BIMA's Agency of The Year in 2012. Before that, he was Nike's Creative Director at AKQA where he developed products like NikeFootball+, NF+ Team Edition and the prestigious Nike Write The Future and Supersonic campaigns.
Rod’s work has been regularly recognized for its creativity and innovation by almost all industry awards, including multiple D&AD pencils, Titaniums, Cyber and Integrated Lions, GrandPrix from Clio, eurobest Festival of Creativity, Campaign, Spikes, BIMA, amongst awards from The One Show, LIAA, NYF to name but a few.
He began his career in São Paulo where he was a skateboarder, art director and the founding partner of Loo São Paulo – pioneer Creative Production Company in Brazil.

More info: https://www.rga.com

Interview by Gatis Rozenfelds. http://ej.uz/53gj

Видео RODRIGO SOBRAL VP and ECD [ R/GA London agency ] : Technology Change Your Behaviour Vol.1 канала Gatis Rozenfelds