Blended ROAS / MER: The Solution for iOS14? (Interview w/ Heather Heddens from Thesis Testing)

📈 DIVE DEEPER INTO ADS:

Buy the Performance Creative Master Course: https://dara-denney-s-school2.teachable.com/p/performance-creative-master-course
Subscribe to my FREE newsletter: https://daradenney.ck.page/ec39bfd2a6

🧠 WATCH NEXT:

How to Test Facebook Ads Creative in 2024: https://youtu.be/CmkWzdgl6iI
How to Structure a Facebook Ads Account in 2024: https://youtu.be/RYo1ylDPKvc
These Facebook Ads Creatives Convert LIKE CRAZY in 2024: https://youtu.be/2jDQ3aPRX8U
The Only 2 Audiences I Use on Meta Ads: https://youtu.be/R2h3s_LbXoo
🧰 MEDIA BUYING & CREATIVE TOOLS:

Foreplay - How I save Facebook & TikTok creatives forever - https://foreplay.co/?via=dara
Marpipe - Master Catalog Ads - https://www.marpipe.com/dara-denney?afmc=1j&utm_campaign=1j&utm_source=leaddyno&utm_medium=affiliate
Motion - Creative Reporting Dashboards - Use DARAD10 to get 10% your first 3 months - https://motionapp.com/?utm_source=daradenney&utm_medium=youtube
Varos - https://www.varos.com/?utm_source=daradenney&utm_medium=youtube
😎 LET’S BE FRIENDS:
╰ Twitter: https://twitter.com/DenneyDara
╰ TikTok: https://www.tiktok.com/@daradenney
╰ Instagram: https://www.instagram.com/daradenney/
╰ LinkedIn: https://www.linkedin.com/in/daradenney/
📸 YOUTUBE & CREATIVE GEAR:

Equipment: https://www.amazon.com/shop/daradenney?ref_=cm_sw_r_cp_ud_aipsfshop_aipsfdaradenney_065JCTZZ5NACCPG8H4H0
Epidemic Sound - How I get dope music and sounds on my channel - https://www.epidemicsound.com/referral/5muwag
TubeBuddy - How I do keyword research for my channel - https://www.tubebuddy.com/DARADENNEY Heather Heddens joins me from Thesis Testing to discuss how agencies are using Blended ROAS to grow and sustain businesses in 2021. We'll discuss what it is, why it's important, and how it can be a guiding light during iOS14. [Timestamps]

Prefer to read this? Check out the Thesis blog: https://blog.thesistesting.com/with-platform-attribution-on-the-decline-its-time-for-digital-advertisers-to-lean-into-blended-roas/

00:00:00 Intro
00:00:29 What is Blended ROAS?
00:01:28 How can Blended ROAS help brands during iOS14?
00:03:19 Interview with Heather Hedden
00:04:18 Blended ROAS: An agency definition
00:05:00 What is a "good" Blended ROAS?
00:05:52 How do you track Blended ROAS?
00:07:56 Why is it important to track Blended ROAS during 2021?
00:09:43 What kind of decisions can be made from Blended ROAS?
00:12:17 A look at 5 DTC brands' Blended ROAS numbers
00:14:54 Final thoughts about Blended ROAS

HUGE THANKS to Heather Heddens for being my first guest EVER on the channel :)

Supermetrics Free Trial: https://bit.ly/SuperDara

Heather's Articles:
What is the Average Facebook Ad Frequency for DTC Brands? https://blog.thesistesting.com/what-is-the-average-facebook-ad-frequency-for-dtc-brands/
Distribution Of Spend Across Facebook Ad Placements For 15 DTC Brands Using The Automatic Placements Feature: https://blog.thesistesting.com/distribution-of-spend-across-facebook-ad-placements-for-15-dtc-brands-using-the-automatic-placements-feature/

SUBSCRIBE
https://www.youtube.com/daradenney​​

SAY “HI” TO ME ON…
Twitter: https://twitter.com/DenneyDara​​

CONTACT:
Subscribers can email me at daradoesmarketing@gmail.com

ABOUT ME:
Hey friends, I’m Dara. I’ve been in the marketing biz for over 6 years. I’ve worked in-house for a travel startup, launched several e-commerce brands, and worked agency-side on creative & paid social teams. Before that I dreamed of being a life-long humanitarian: I started my career abroad (lived in West Africa, India, AND Egypt!) and came back to my sort-of native New York City where I started (and flunked) my own business. Now I’m a Director of Paid Social at a fully-remote advertising agency. I’m probably living in an Airbnb right now :)

THIS VIDEO IS ABOUT
the facebook algorithm explained, what you need to know about facebook ads, how facebook ads work 2021, facebook ads learning phase, facebook ads audience overlap

This channel is for anyone who wished they had a friend who could teach them Facebook Ads. I’ll show you the ropes, give tips & tricks, and share my favorite “blueprints” for success. Have a Facebook Ads question? ASK ME! Maybe I’ll even make a video for it...

Видео Blended ROAS / MER: The Solution for iOS14? (Interview w/ Heather Heddens from Thesis Testing) канала Dara Denney