My Advertising Is so Efficient It No Longer Works

My Advertising Is so Efficient It No Longer Works

RORY SUTHERLAND
VICE-CHAIRMAN & EXECUTIVE CREATIVE DIRECTOR, OGILVY GROUP

The language of optimisation, measurement, accountability and efficiency has a place in business, for very obvious reasons. But in marketing (and perhaps in HR and R&D) it cannot be the only mode of thinking. This is difficult. After all, it's much easier to get fired for being irrational than for being unimaginative.

Видео My Advertising Is so Efficient It No Longer Works канала FLETCHERWILSON