Why are thousands of cherries rejected each year?

The answer: supermarkets' unrealistic beauty standards. We visited a cherry farm to learn how wonky, stemless, or slightly blemished cherries are deemed "not perfect enough" for store shelves.

These perfectly imperfect cherries pass through a grading machine that takes photos of their appearance to decide whether they’re rejected—based solely on looks, not taste.

As a result, rejected cherries harm farmers by leaving them with surplus fruit that can't be sold, impacting their livelihood and creating unnecessary waste. That's why we need your help to save these little gems.

Farmers Pick subscribers can get an exclusive price -only $27 for a 2 kilo box. If you’re not a subscriber, you can also get one for only $32.

Click the link in our bio to find out more -it’s the perfect Christmas gift for the holiday season! 🎁🍒

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Видео Why are thousands of cherries rejected each year? канала Farmers Pick