Customer Engagement: A Lesson from Harley-Davidson!

http://www.gavatorta.com/
Now when I asked, nearly all of you said HD sells motorcycles…Well they don’t…paraphrasing from the Tom Peters Book, Re-Imagine, a HD executive says…
What we sell is the ability for 43-year-old accountants to dress up in black leather, ride thru towns and have people be afraid of them.”
What’s that saying? They sell a life-style, an experience, a dream…an emotional connection…. They have de-commoditized themselves from their competition. They’ve created a true point of differentiation for themselves Vs their competition.
That’s what you need to do, for yourself, and/or your business…create that POD differentiation for yourself, your product, service, and company.
Steve Gavatorta, owner of the Steve Gavatorta Group, specializes in empowering individuals and organizations in identifying, developing, and exceeding performance goals. Steve’s had the privilege of coaching and training thousands of high performers in industries including pharmaceuticals, medical equipment, healthcare, consumer packaged goods, finance, media, and advertising. From small businesses on the move to Fortune 500 companies, Steve collaborates with organizations to build foundations, set goals, and eclipse their highest potential.

Steve is a Certified Professional Behavioral Analyst (CPBA) and Certified Professional Values Analyst (CPVA), a certified Myers-Briggs practitioner, and accredited to coach and train for Emotional Intelligence (EQ). Steve is also a two-time published author of Reach Out Approach, and In Defense of Adversity.

He enjoys martial arts, practicing Muay Thai, Brazilian jiu-jitsu and yoga, and traveling to new places to recharge his batteries. Steve currently resides in Tampa, Florida.
CONTACT INFORMATION:
Steve Gavatorta
813.908.1343
Steve@gavatorta.com
http://www.gavatorta.com/
Follow Steve Gavatorta online:
• Facebook: https://www.facebook.com/steve.gavatorta
• LinkedIn: https://www.linkedin.com/in/gavatorta/
• Instagram: https://www.instagram.com/steve_gavat...
• Twitter: https://twitter.com/SteveGavatorta
• Website: http://www.gavatorta.com
• Subscribe: https://tinyurl.com/yb6nqsw5

Видео Customer Engagement: A Lesson from Harley-Davidson! канала Steve Gavatorta