RAAW MADONNA V2.2 BUILD AND RIDE - NBD FOR NADINE ROBERTS

Building up the RAAW MADONNA V2.2 with Swiss ripper Nadine Roberts.

Is there anything more exciting than a new bike day?
We wanted to to take advantage of Nadine`s NBD to showcase the quality and precision you receive when you buy a RAAW, and the love and passion that goes into configuring and realising your own dream build.
Finally we wanted to show the joy of unleashing her creation onto some rugged Swiss High Alpine trails and bike park, basically the type of rocky and challenging terrain that it was designed for.

A few words from Ruben at RAAW.
"The best things in life are pretty simple. Riding bikes with friends, discovering new places and finding new trails are definitely included. Riding bikes helps us to disconnect from the hectic and noisy world and connect with friends, nature and ourselves. It might just be the best thing ever. The process of observing, designing, improving, engineering and producing bikes surely is the second-best thing ever."

Some words from the production.
"With such beautiful subjects, Nadine and her madonna, we wanted to present them in a slow and stylish way while also trying to compliment the brands aesthetic as best we could. German precision, strength and durability and minimalist branding were elements we tried to incorporate in our staging and colour palette. We also presented our subjects within metal structures or rugged environments to amplify the theme of strength through engineering and to demonstrate the bikes capabilities.

The final step was to build an ambient yet forceful soundscape to provide structure within the edit itself. To add our own flair we deliberately chose to feature key shots of movement and speed to drop when the beat cut or where there was an ambient pause.

Music by Cubby
www.cubbysounds.com

Видео RAAW MADONNA V2.2 BUILD AND RIDE - NBD FOR NADINE ROBERTS канала RIDGELINE STUDIO