The Nina Parker Collection by Macy's (Get Ready to GLOW UP, GIRL)

With the success of their recent celebrity launches, Macy’s was continuing to assert their relevance in the fashion community. Partnering with Nina Parker for her fashion line was the next step in Macy’s push for inclusivity. What’s more, this would be the company’s first-ever black-owned, plus-size collection.

Having produced Macy’s first-ever live stream launch with the Culpos family, Colormatics was once again tasked to make Nina’s collection come to life. Combined with photos and interview footage collected in Los Angeles, Colormatics filmed and broadcasted Nina’s launch in the Big Apple. Joined by Danielle Young, Nina's “Spill the Tea” livestream featured a Live Q&A, along with the making of two signature cocktails.

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Видео The Nina Parker Collection by Macy's (Get Ready to GLOW UP, GIRL) канала Colormatics