Transforming packaging: Better Packaging's journey to sustainable success

Discover the inspiring story of Better Packaging, a company dedicated to sustainable packaging solutions. Learn how they transformed the industry by turning ocean-bound plastic pollution into packaging, expanded globally with localised strategies, and leveraged viral marketing to promote their mission."

● Better Packaging, founded by Becks and Kate, aims to make a positive social
and environmental impact through innovative packaging solutions.
● They started with a home-compostable courier satchel and later launched
Pollastic, packaging made from 100% ocean-bound plastic pollution.
● To scale quickly, they outsourced warehousing to six 3PLs worldwide using Cin7
software for inventory management.
● Their B2B website offers automated ordering for small to medium businesses,
with different content tailored to each region.
● Shopify Plus allows them to have separate websites for different locations,
pulling live inventory data from the respective 3PLs.
● They focus on branding, using beautiful packaging with messaging like
real dirt bag,
● Over time, more brands realize the importance of sustainable packaging and
join their journey.
● NZTE (New Zealand Trade and Enterprise) has provided invaluable support,
including market insights and connections.
● Starting small and keeping things simple is recommended, as forecasting
demand regionally can be challenging.
● Their success lies in showing that even the worst plastic can be transformed
into packaging, reducing the need for virgin materials.
Key Takeaway: Better Packaging demonstrates that sustainable and innovative
packaging solutions can make a positive impact, showcasing the possibilities of
transforming plastic waste while emphasizing the importance of starting small and
keeping operations simple.
Interested in export or maybe you’re exporting already? Head over to myNZTE, your
place for insights, tools and guidance to help you take your business to the world.

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