How To Be More CREATIVE in 2023 🧠🧐✅ #shortvideos

You might think of creativity as something clever marketers or copywriters whip out when they need to come up with a compelling ad, or a personal trait only certain people, such as successful serial entrepreneurs or brilliant improv actors, naturally possess. But according to Keith Sawyer, research psychologist and author of "Zig Zag: The Surprising Path to Greater Creativity," everyone can be more creative just by taking eight incremental steps, but not necessarily in linear order. His path to creativity is more back and forth, a process in which the steps to greater imagination and originality build on and feed off each other.

The book is a gem, chock full of fascinating findings from research studies and a deep well of tactics that will get you thinking differently. In fact, Sawyer advocates what is likely a radical shift in mindset for most people. Coming up with good ideas isn't something we leave until there's a pressing need. Rather, it's is a skill that can be practiced daily to solve life's problems as well as discover its opportunities.

Here are his steps for cultivating creativity, along with a sampling of tips that can help you along the way.

1. Ask the right question.
Sawyer tells the stories of the beginnings of Starbucks and Instagram. Neither company would be what it is today if its founders had continued to try to solve the original questions they sought to answer. Instead of asking "How can I recreate the Italian espresso bar in the United States?" Howard Shultz eventually looked at what wasn't working with that idea to instead ask "How can I create a comfortable, relaxing environment to enjoy great coffee?" And while Kevin Systrom originally pondered how he could create a great location-sharing app, a better question turned out to be "How can we create a simple photo-sharing app?"

Sawyer offers plentiful techniques for generating lots of questions.

Some people think creativity is a gift—something only bestowed upon the Vincent Van Goghs, Toni Morrisons and Annie Leibovitzes of the world.

But the truth is, creativity isn’t a gift—it’s a skill. And it’s a skill that anyone—painter, writer, accountant, stay-at-home dad, CEO, designer or anyone else—can get better at over time with the right kind of practice.

But what does that practice look like? How, exactly, can you be more creative?

Turns out, there are three networks in your brain that are responsible for creativity: the executive attention network (which is responsible for focus and attention), the imagination network (which is responsible for—you guessed it—imagination and daydreaming), and the salience network (which is responsible for making connections between the knowledge stored in your brain and your environment). And if you want to become more creative, you need to find ways to engage all three.

Luckily, there’s no one-size-fits-all way to practice creativity. Think about it like running: the ultimate goal is to be a better runner, but there are plenty of ways to get there. You can practice training for a race if you want to be a more competitive runner; practice tempo runs to be a faster runner; or just lace up your shoes and go when you need a post-run endorphin boost (which will certainly make you a happier runner). Different practices, but in each case you wind up a better runner.

It’s the same thing with creativity. There are tons of different approaches you can take depending on your desired outcome—and each approach will give you a different kind of creative boost.

So what, exactly, do some of those practices look like? What are some tangible things you can do to be more creative?

Видео How To Be More CREATIVE in 2023 🧠🧐✅ #shortvideos канала ABHINAV MAHAJAN