1949 Fords being assembled

After sticking with its well-received previous model through model year 1948, Ford completely redesigned its namesake car for 1949. Save for its drivetrain, this was an all-new car in every way, with a modern ladder frame now supporting a coil spring suspension in front and longitudinal semi-elliptical springs in back. The engine was moved forward to make more room in the passenger compartment and the antiquated torque tube was replaced by a modern drive shaft. Ford's popular 226 CID (3.7 L) L-head straight-6 and 239 CID (3.9 L) Flathead V8 remained, now rated at 90 hp (67 kW) and 100 hp (75 kW), respectively.

The 1949 models debuted at a gala at the Waldorf-Astoria Hotel in New York City in June 1948, with a carousel of the new Fords complemented by a revolving demonstration of the new chassis. The new integrated steel structure was advertised as a "lifeguard body", and even the woody wagon was steel at heart. The convertible frame had an "X member" for structural rigidity.
From a customer's perspective, the old Custom, De Luxe, and Super De Luxe lines were replaced by new Standard and Custom trims and the cars gained a modern look with completely integrated rear fenders and just a hint of a fender in front. The new styling approach was also evident in the 1949 Mercury Eight and the all-new Lincoln Cosmopolitan.

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