Why Apple Stores Don't Have Cash Registers

Apple stores don't have a checkout counter. Every employee can take payment from anywhere using a handheld device.
Removing the line removes the friction. No time to reconsider, no second-guessing.
Apple makes $5,500 per square foot. The next closest retailer makes $3,000.
The missing register is part of why.
#apple #business #marketing

Видео Why Apple Stores Don't Have Cash Registers канала Why It Works