Alan Mulally of Ford: Leaders Must Serve, with Courage
Alan Mulally, president and chief executive officer of the Ford Motor Company, discusses the turnaround effort at Ford, which took the automaker from an annual loss of $17 billion in 2006 to its most profitable period in more than a decade. Mulally explains that leadership takes courage, to have a point of view about the future and to pursue it in the face of resistance and doubt, in service of something great.
Related article: http://goo.gl/9eXZx
More about the View From The Top speaker series: http://www.gsb.stanford.edu/vftt
All View From The Top videos: http://www.youtube.com/course?list=EC5C14B375A7F2FEA8
Chapters
Introduction: A Leap From Airplanes To Autos
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=0m01s
The Branding Of Ford: A Worldwide Venture
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=3m01s
Student Participation: Bailing Out Ford
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=5m44s
The Ford Vision Past And Present
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=9m54s
Production And Investment Vs. Demand
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=13m05s
Student Q & A: Transportation Solutions For The Future
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=14m30s
Student Q & A: Ford's Survival Sets An Example
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=18m03s
The Google Car: Who's In Charge?
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=22m27s
Student Q & A: The Ford Turnaround
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=24m49s
The New Job: Day One And Beyond
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=33m59s
There Are No Mistakes: Testifying Before Congress
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=37m13s
Student Q & A: American Car Manufacturer, A Global Concern?
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=41m45s
Student Q & A: The Return Of The Ford Worker
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=43m54s
Student Q & A: The Ford App?
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=47m15s
Student Q & A: The Right Credit Helps Sell The Car
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=49m10s
Видео Alan Mulally of Ford: Leaders Must Serve, with Courage канала Stanford Graduate School of Business
Related article: http://goo.gl/9eXZx
More about the View From The Top speaker series: http://www.gsb.stanford.edu/vftt
All View From The Top videos: http://www.youtube.com/course?list=EC5C14B375A7F2FEA8
Chapters
Introduction: A Leap From Airplanes To Autos
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=0m01s
The Branding Of Ford: A Worldwide Venture
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=3m01s
Student Participation: Bailing Out Ford
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=5m44s
The Ford Vision Past And Present
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=9m54s
Production And Investment Vs. Demand
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=13m05s
Student Q & A: Transportation Solutions For The Future
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=14m30s
Student Q & A: Ford's Survival Sets An Example
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=18m03s
The Google Car: Who's In Charge?
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=22m27s
Student Q & A: The Ford Turnaround
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=24m49s
The New Job: Day One And Beyond
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=33m59s
There Are No Mistakes: Testifying Before Congress
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=37m13s
Student Q & A: American Car Manufacturer, A Global Concern?
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=41m45s
Student Q & A: The Return Of The Ford Worker
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=43m54s
Student Q & A: The Ford App?
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=47m15s
Student Q & A: The Right Credit Helps Sell The Car
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=49m10s
Видео Alan Mulally of Ford: Leaders Must Serve, with Courage канала Stanford Graduate School of Business
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