The Best YouTube Ads Strategy for Promoting Live Events & Virtual Events
How We Fill 100+ Person Events Using This Three-Part Strategy | Want us to scale your business with YouTube? Apply: https://adoutreach.com/3njb | Grab the 19-page PDF guide here: adoutreach.com/gift
In this interview with Rudy, I share my complete playbook for promoting and filling live events with YouTube ads - something I've never discussed in detail before. After hosting numerous events over the years (from 120-person hotel ballrooms to 30-40 person destination masterminds to intimate office sessions), I've learned what works and what doesn't when it comes to getting people to show up.
The biggest mistake I see people make is relying on just one traffic source. Even as a YouTube ads guy, I always recommend a three-pronged approach: blitz your email list, leverage social media platforms, AND run strategic ads. For your email list, I suggest a tiered geographic approach - start broad and then narrow down to your local area as the event date approaches.
When it comes to YouTube ads specifically, there are only two types of people who will actually buy tickets from an ad: those who already know and trust you (retargeting), and those with a hyper-specific problem you can solve. Broad targeting to cold audiences just doesn't work for events - it's too big a commitment for someone who just discovered you.
I also share one of my biggest event planning mistakes - scheduling an event that coincided with Formula One weekend in Austin. While our dates didn't directly overlap, the influx of 500,000 visitors drove hotel prices from $200 to $800+ per night! We ended up with only 80 attendees instead of our usual 120+ and had to get creative with solutions. The lesson? Always check what else is happening around your event dates (and never schedule anything on Mother's Day weekend - trust me on this one).
For those wanting to implement these strategies, I walk through exactly how to structure your YouTube ads for events, including how to use B-roll footage, customize your targeting, and adjust your approach as the event date gets closer. Whether you're hosting your first event or looking to fill your next one more efficiently, these strategies will help you get more butts in seats without wasting your ad budget.
#EventMarketing #YouTubeAds #LiveEvents #EventPromotion #DigitalMarketing #EventPlanning #VideoMarketing #RetargetingAds #EventStrategy #MarketingTips
Aleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!
Copyright 2025 AdOutreach
Subject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditions
Results May Vary Disclaimer: http://adoutreach.com/disclaimer
Privacy Policy: http://adoutreach.com/privacy-policy
Видео The Best YouTube Ads Strategy for Promoting Live Events & Virtual Events канала Aleric Heck
In this interview with Rudy, I share my complete playbook for promoting and filling live events with YouTube ads - something I've never discussed in detail before. After hosting numerous events over the years (from 120-person hotel ballrooms to 30-40 person destination masterminds to intimate office sessions), I've learned what works and what doesn't when it comes to getting people to show up.
The biggest mistake I see people make is relying on just one traffic source. Even as a YouTube ads guy, I always recommend a three-pronged approach: blitz your email list, leverage social media platforms, AND run strategic ads. For your email list, I suggest a tiered geographic approach - start broad and then narrow down to your local area as the event date approaches.
When it comes to YouTube ads specifically, there are only two types of people who will actually buy tickets from an ad: those who already know and trust you (retargeting), and those with a hyper-specific problem you can solve. Broad targeting to cold audiences just doesn't work for events - it's too big a commitment for someone who just discovered you.
I also share one of my biggest event planning mistakes - scheduling an event that coincided with Formula One weekend in Austin. While our dates didn't directly overlap, the influx of 500,000 visitors drove hotel prices from $200 to $800+ per night! We ended up with only 80 attendees instead of our usual 120+ and had to get creative with solutions. The lesson? Always check what else is happening around your event dates (and never schedule anything on Mother's Day weekend - trust me on this one).
For those wanting to implement these strategies, I walk through exactly how to structure your YouTube ads for events, including how to use B-roll footage, customize your targeting, and adjust your approach as the event date gets closer. Whether you're hosting your first event or looking to fill your next one more efficiently, these strategies will help you get more butts in seats without wasting your ad budget.
#EventMarketing #YouTubeAds #LiveEvents #EventPromotion #DigitalMarketing #EventPlanning #VideoMarketing #RetargetingAds #EventStrategy #MarketingTips
Aleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!
Copyright 2025 AdOutreach
Subject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditions
Results May Vary Disclaimer: http://adoutreach.com/disclaimer
Privacy Policy: http://adoutreach.com/privacy-policy
Видео The Best YouTube Ads Strategy for Promoting Live Events & Virtual Events канала Aleric Heck
event marketing event marketing strategies marketing plan marketing strategies personal branding youtube ads tutorial for beginners youtube ads tutorial for beginners step by step marketing strategies 2025 personal branding tips personal branding 2025 personal branding strategy marketing strategies for small business video marketing analytics marketing planning process
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23 мая 2025 г. 21:30:17
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