Model-Based Problem Solving | CC Liong | TEDxDalianAmericanInternationalSchool

CC Liong is Vice President in Non-Volatile Memory Solutions Group (NSG), and the General Manager for Dalian Memory Technology and Manufacturing (DMTM) in China. He leads an organization of more than 3,700 employees and is responsible for the overall performance of 3D NAND technology development and production. Prior to coming back to Dalian, Liong was the General Manager for Intel Arizona Fab and Sort Manufacturing in the US from 2012 to 2017. Before that, Liong was the Deputy General Manager of Intel Dalian leading the start-up and ramp activities of Fab 68, Intel’s first greenfield wafer manufacturing site in China. Liong began his career at Intel Penang Malaysia in 1988 as a Process and Equipment Engineer in Assembly & Test Manufacturing. During his 30 years tenure with Intel, he has held a variety of technical and leadership positions in nine factories at seven Intel sites spanning four countries (Malaysia, Philippines, China, and the US).

Mr. Liong’s topic is "Model-Based Problem Solving." He uses an example of an American who drives a Pontiac car and buys ice-cream as an example to demonstrate the importance of defining the right problem. After buying vanilla ice cream, the car would not start. When he parked at the curb and bought other flavors of ice cream, he could drive away immediately. So, he wrote down the experience of "the Pontiac and vanilla ice cream" and sent it to General Motors to ask, "Why does the Pontiac not start when buying vanilla ice cream?" Is there any correlation between the two? General Motors took a long time to identify the root of the problem. They found out that vanilla ice cream was very popular and was sold by the door while the specialty ice creams were sold inside where people had to line up. This resulted in the Pontiac engine not having enough time to cool down. However, vanilla ice cream or other flavors of ice cream has no direct relationship with the extinguishing or failure of Pontiac cars. It is concluded that "the appearance of the problem" may not be "the root cause of the problem". To solve the problem, you must understand how to look at the whole process, find out the root cause of the problem, and start with the key points to solve the confusion and the difficult problem. - Why are we sometimes slow to identify/find out the root cause(s)? CC Liong is Vice President in Non-Volatile Memory Solutions Group (NSG), and the General Manager for Dalian Memory Technology and Manufacturing (DMTM) in China. He leads an organization of more than 3,700 employees and is responsible for the overall performance of 3D NAND technology development and production.
Prior to coming back to Dalian, Liong was the General Manager for Intel Arizona Fab and Sort Manufacturing in the US from 2012 to 2017. Before that, Liong was the Deputy General Manager of Intel Dalian leading the start-up and ramp activities of Fab 68, Intel’s first green field wafer manufacturing site in China.
Liong began his career at Intel Penang Malaysia in 1988 as a Process and Equipment Engineer in Assembly & Test Manufacturing. During his 30 years tenure with Intel, he has held a variety of technical and leadership positions in nine factories at seven Intel sites spanning four countries (Malaysia, Philippines, China, and US). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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