Inside Blissclub’s ₹300 Cr Playbook: Product, Comfort & Contrarian Bets | Minu Margeret | N18V

Can a brand built around comfort disrupt the traditional apparel industry? And what does it take to build a ₹300 crore business in one of India’s most crowded consumer categories?

On this episode of Young Turks Reloaded, Blissclub founder & CEO Minu Margeret joins Shereen Bhan to decode the rise of the community-first activewear brand that’s rethinking fashion for Indian consumers.

From launching Blissclub with just one product — the ‘Ultimate Leggings’ — to engineering performance fabrics designed specifically for Indian body types, Minu explains why the company chose depth over endless choice.

She also opens up about building a supply chain from scratch despite having zero apparel background, sourcing technical fabrics globally, navigating bias as a woman founder, and why product quality matters more than marketing.

The conversation also dives into Blissclub’s expansion into menswear, its growing offline retail play, and the ambition to build a global brand from India.
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Видео Inside Blissclub’s ₹300 Cr Playbook: Product, Comfort & Contrarian Bets | Minu Margeret | N18V канала CNBC-TV18