All Funniest Louie The Fly Mortein Insecticide Commercials

Mortein is an Australian brand of household insecticide owned by British company Reckitt Benckiser. Together with its sister product Aerogard, a popular insect repellent, Mortein has become something of a household name in Australia, and it is marketed internationally. The brand has been represented in television commercials by cartoon antagonist, Louie the Fly, drawn and animated by Geoffry Morgan Pike since 1957. In a jingle created by Bryce Courtenay, it was used in animated TV commercials since 1962, he proudly sings of his own dirtiness, claiming to be afraid of no-one except "the man with the can of Mortein."

The Secret Life of Louie

Louie the Fly first landed on the scene in 1957. Born to parents Marg and Mort, he is the youngest of three boys. While he was always the apple of his mother’s eye, he was known around town as the ultimate bad egg. Everybody either knew Louie or had heard about him. He was bad, mean and mighty unclean, and he spread disease with the greatest of ease.

A Star is Born

If you were to ask Louie the Fly how his career on the small screen started, he would grumble, “Come on, I was born a star!” It’s been almost 50 years since Louie made his television debut and his reputation has grown so fierce that his first manager, Bill Graham, once described him as being “afraid of no-one — ’cept the man with the can of Mortein”.

Behind The Mask

Louie has long enjoyed his status as a philandering party animal ... or should we say ... party insect. One thing’s for sure — he lives in total squalor. Visitors to his home often compare it to a rubbish tip, something his on-screen performances have done little to dispel.

Louie’s TV career has spanned more than half a century. He has starred in numerous Mortein commercials since 1957 and (dis)graced the pages of countless newspapers and magazines. At one point, Louie was given his own spin-off cartoon series in Sydney’s Sunday Telegraph newspaper!

Louie was once compared to the great character actor Robert De Niro for his roguish charm and the intensity of his on-screen performances. But Louie has always played down comparisons with silver screen villains. “Are you talking to me? Are you talking to me? No, seriously, sure I’m bad, sure I’m mean and mighty unclean but at the end of the day, I’m just a fly that got lucky.”

Loveable Rogue

Why do his fans love him? Some of his favorite comments on the buzzing Louie Facebook page include:

“You look great Mr Louie D’Fly and the children love you. Keep up the good work.”
“Remember, Louie, Mum always knows best. Lol!”
“I love you, Louie. I keep a little crack open on my bin for you.”
“I’m voting for Louie at the next election. Buzz on.”

What can we say? Loveable rogue Louie the Fly, synonymous with the name Mortein, has been on television since 1957.

Buy Online in Australia: https://www.mortein.com.au/buy-online/
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