Book Review: "Influence: The Psychology of Persuasion" by Robert B. Cialdini

A book review and summary of "Influence: The Psychology of Persuasion" by Robert B. Cialdini.

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Content:
I recently finished reading Influence: The Psychology of Persuasion by Robert B. Cialdini. Cialdini, a professor of psychology at Arizona State University, provides a thorough analysis of the six “weapons of influence” that shape human behavior, backing his analysis with a multitude of interesting psychology experiments, real-life events, and other relevant evidence. These six “weapons of influence” are reciprocation, commitment and consistency, social proof, liking, authority, and scarcity.

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