"The Platform Paradox" Book: Interview with Author Mauro Guillén

In The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace, Wharton professor Mauro Guillén offers an integrated framework for digital businesses to identify and implement a digital platform strategy on a truly global scale.

Order the book: http://whr.tn/platformparadox
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#DigitalBusinesses​ #GlobalStrategy​ #ThePlatformParadox

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