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AI Flooded LinkedIn With Content. Original Thought Didn't Come With It.

More people posting on LinkedIn than ever before. Less worth reading than ever before.

AI lowered the effort required to show up on LinkedIn. That sounds like a good thing until you realise what filled the gap. The content exists, the post gets made, but the original thought never entered the room. What used to be a space where only a committed few would actually put in the work has become a feed where everyone has a voice and almost no one has something to say.

The conversation here is about what "democratisation" actually means when the tool doing the democratising produces the same output for everyone.
In this conversation, we:

Look at how LinkedIn creator behaviour shifted before and after AI entered the picture
Talk about why the 1% had 99% of the following, and what that dynamic meant for quality
Unpack why volume and value moved in opposite directions
Question whether AI-generated content has any real signal left in it
Discuss how audiences are beginning to sense the absence of original thought

The audience always catches up. They may not name it, but they feel it. A feed full of content that nobody actually wrote is a feed people eventually stop trusting.
If you're thinking about content strategy or what it means to build a presence that holds up, this is a perspective worth exploring.
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