How to Setup the Bing UET Tag - Conversion Goals + Remarketing Audiences in 2020 (Microsoft Ads)

The Bing UET Tag (Universal Event Tracking) is required to begin tracking and remarketing to users on Bing. Setting up the tag with Google Tag Manager is really easy and highly recommended. Let me know if you have any questions about the setup process!

Table of Contents:
0:00 - Bing UET Tag
0:27 - Creating the UET Tag on Bing
1:49 - Installing the UET Tag via Google Tag Manager (GTM)
4:00 - Bing UET Helper Chrome Extension - Verifying the Tag
4:56 - How to Create a Conversion Goal in Bing/Microsoft Ads
8:50 - How to Create Audiences in Bing Ads
10:04 - Applying Audiences to a Bing Search Campaign (RLSA Campaigns)

Help Articles:

Setting up the UET Tag (Universal Event Tracking):
https://about.ads.microsoft.com/en-us/solutions/audience-targeting/universal-event-tracking

UET Tag Helper - Chrome Extension:
https://chrome.google.com/webstore/detail/uet-tag-helper-by-microso/naijndjklgmffmpembnkfbcjbognokbf?hl=en
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Видео How to Setup the Bing UET Tag - Conversion Goals + Remarketing Audiences in 2020 (Microsoft Ads) канала Ray Sawvell