Product Culture Eats Execution Culture - Bruce McCarthy

What is it that Dollar Shave Club has that Gillette has lost? Serial Entrepreneur Bruce McCarthy will lead an interactive discussion on how successful product-focused organizations think and act differently every day in the networked age.
Product culture is fundamentally different than execution culture. Product Culture is not a process or tool. It is a shared mindset about why we are in business and how we go about things. Rather than focus on design thinking, agile methodologies, DevOps, or Lean, product-focused organizations focus on continuously developing, testing, and delivering products of value to customers using whatever tools work best for them.
Competitors and employees alike are leaving companies with weak product cultures behind. Bruce will tell some horror stories and also some hopeful ones that show change is possible. He’ll ask you for your stories, too. Let’s stop talking about process and tools and start talking about culture.

About Productized Masterclasses

The Productized Masterclasses are 2 days of hands-on masterclasses and insightful keynote speakers. On 27 & 28 May you’ll enjoy 4 masterclasses of your choice, get practical tips, and network with your peers.Come and meet Kandis O’Brien, Radhika Dutt, Ken Sandy, or Daniel Zacarias, among many others and get ready to be inspired to learn more about Enterprise Product and Consumer Product!

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