How to get Amazon SP-API Public application with PII (2026 update)

Amazon has updated the SP-API application process for public developers requesting PII access – and the changes are significant. In this video, I walk you through the new 2-step process, how the security assessment works now, and what to expect during the review, issue tracking, and approval timeline.

If you’re applying for SP-API with restricted data and want to avoid delays or rejections, we can help. Visit https://www.deltologic.com/ and let’s get you approved faster.
0:00 – SP-API application changes overview
0:17 – Public vs private developer applications explained
0:34 – New 2-step process (removed Amazon call)
1:07 – Application phase (Amazon portal walkthrough)
1:31 – Security assessment (Excel + 100+ questions)
2:00 – Full timeline & review process breakdown
3:35 – Issue tracking portal & fixing compliance gaps
5:06 – Final approval, API access & yearly audits

Видео How to get Amazon SP-API Public application with PII (2026 update) канала Jakob Wolitzki | Software & AI for Sellers