Jim Cramer: Nordstrom faces an 'existential crisis'

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Nordstrom shares fell Tuesday after the department store chain reported fiscal second-quarter sales remained below pre-pandemic levels.

Compared with a year earlier, sales more than doubled, as shoppers used Nordstrom’s anniversary sale as a reason to head back to the mall and splurge on new shoes, dresses and activewear. But on a two-year basis, revenue was down 6%.

Nordstrom was feeling more optimistic about the rest of the year and raised its outlook, following rivals Macy’s and Kohl’s, which did the same in recent days.

But its shares were down more than 6% in extended trading.

Here’s how Nordstrom did for the quarter ended July 31 compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv:

Earnings per share: 49 cents vs. 27 cents expected
Revenue: $3.66 billion vs. $3.36 billion expected
Nordstrom reported net income of $80 million, or 49 cents per share, compared with a loss of $255 million, or $1.62 a share, a year earlier. Analysts were expecting earnings of 27 cents per share.

Revenue rose to $3.66 billion from $1.86 billion a year earlier, topping estimates for $3.36 billion.

Total sales from Nordstrom’s anniversary sale event were up 1% compared with 2019, the company said. Last year’s event was pushed into the third quarter due to the Covid pandemic.

“A compelling merchandise assortment, combined with new and differentiated services and experiences, contributed to strengthening customer engagement and improving financial results during our Anniversary Sale,” President Pete Nordstrom said in a press release.

At Nordstrom’s namesake department store brand, revenue was up 127% compared with a year earlier but down 5% on a two-year basis.

At Nordstrom Rack, an off-price division that competes with TJ Maxx and Macy’s Backstage, sales were up 61% from 2020 but were down 8% from 2019.

The company said its online sales rose 30% from a year earlier, representing 40% of Nordstrom’s total business.

Nordstrom now expects its annual revenue to rise more than 35%, up from a prior outlook calling for 25% growth. Analysts had been looking for a 30% increase, according to Refinitiv.

As of Tuesday’s market close, Nordstrom shares are up 21% year to date, bringing the retailer’s market cap to $6 billion.

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