A veteran's path from GRC to cyber marketing | ft. Irina Burke

What does maintaining nuclear missile facilities have to do with cybersecurity marketing? More than you'd think.

In this Community Spotlight, Laura Kenner sits down with Irina Burke, Air Force veteran, ex-GRC specialist, and cyber social strategist, to talk about the journey from high-stakes military risk management to helping cybersecurity founders build real credibility on LinkedIn.

Irina shares why she believes marketing IS risk management, what GRC taught her about talking to non-technical audiences, and the 90-day LinkedIn framework she uses with every founder she works with.

If you're a cyber founder, marketer, or practitioner trying to cut through the noise, this conversation is packed with no-fluff insight.

⏱️ What we cover:

How 6 years in the Air Force shaped her approach to GRC and risk communication

What most people outside cybersecurity don't understand about how security actually works

Why cyber practitioners can sniff out marketing fluff immediately and what to do instead

Her 90-day experiment framework for founder-led LinkedIn marketing

Why community building beats outbound every time

"Marketing is risk management for credibility" — what that actually means

🔗 Connect with Irina Burke on LinkedIn (aka Irina E.): https://www.linkedin.com/in/irina-burke/

🔗 Zero Dark Thirsty on YouTube: https://www.youtube.com/@ZeroDarkThirsty365

🔗 Irina on TikTok https://www.tiktok.com/@irina_cyber.grc

🤩 Special shoutout to Gerald Auger and the Simply Cyber community, a shared inspiration for both Laura and Irina on their cybersecurity journeys. If you're breaking into cyber or just want to stay sharp, go check him out → https://www.youtube.com/@SimplyCyber

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