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How and Why Aviation Sales and Marketing People Should Protect Their Intellectual Property

Why is intellectual property important in aviation marketing?  Or, to put it another way, if you're an aircraft broker, doctor, lawyer, insurance agent or any other sales or marketing professional and you write a blog post or produce a video or podcast, who owns that content?Or, if you're an aviation company that hires a marketing firm that creates videos, articles or other materials for you, who owns those materials?Marketing produces assets, like advertisements, brochures, articles, videos, and other items that a company uses to sell its products and services.   The ownership of those assets is just as important as the ownership or use conditions of your company's facilities, aircraft, and equipment!

You'll be glad you thought this through BEFORE you have a problem!
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DISCLAIMER
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Some of the links in this description may be affiliate links, which means I receive a small commission at NO ADDITIONAL cost to you if you decide to purchase something. These are my opinions and are not representative of the companies that create these products. My opinions are based on my personal own experience and research. I never recommend poor quality products or create false reviews to make sales. It is my intention to explain products so you can make an informed decision on which ones suit your needs best. Any and all forward-looking statements in this video are intended to express my opinions. They are opinions only and should not be relied upon as fact. Success in any endeavor is based on many factors individual to you. I do not know your educational background, your skills, your prior experience, or the time you can and will devote to the endeavor.
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Видео How and Why Aviation Sales and Marketing People Should Protect Their Intellectual Property канала Aviation Marketing by ABCI
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