Fabio Barbosa at TEDxSaoPaulo

Fabio Colletti Barbosa is a São Paulo citizen who believes it is possible to do business while caring for people and for the environment. President of the Santander Group Brazil, he began implementing his strategy for business sustainability in the year 2000, at Banco Real, which is now part of the group. This strategy includes offering lines of credit for companies that wish to comply with environmental standards and cutting companies that harm the environment off its client list. The plan became the object of a study at Harvard and earned Banco Real several awards in the area of sustainability. As president of the Brazilian Federation of Banks (Febraban), Fabio takes the concept of socially responsible company beyond the group he presides, and is a positive influence over the entire market. One of his mottos is win-win-win, or "making it work by doing the right thing the right way."

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Видео Fabio Barbosa at TEDxSaoPaulo канала TEDx Talks