Augmented reality: is this for real? – Tim Hilken

Find out how Augmented Reality can empower you make better decisions, reach your goals or even help others.
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How would these new Ray-ban sunglasses look on me? And would this new IKEA shelf fit in my living room? When shopping online, we often struggle with so called ‘imagination gaps’. These imagination gaps don’t only occur when people go shopping, we also find it hard to imagine how things like donating blood can really help others.

Over the past three year, Tim Hilken (assistant professor at Maastricht University’s School of Business and Economics) has headed a research initiative about Augmented Reality to better understand what makes is so valuable.

Video produced by https://www.concreet.media/
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Interested in this topic?

- Augmented research initiative: https://www.augmented-research.com/
- Hilken, T., de Ruyter, K., Chylinski, M., Mahr, D., & Keeling, D. I. (2017). Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences: https://link.springer.com/article/10.1007%2Fs11747-017-0541-x
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This video is part of our series ‘Talking Business and Economics’ in which experts share their insights and knowledge on different topics in the field of business and economics.

Check out the rest of the series: link to the playlist
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