Standards, Self-Regulation & the Rise of Cannabis Quality Movements with Pierre Killeen of CSAC

As the cannabis industry matures, one question looms large: Who decides what “quality” really means? In this episode of Qredible Live, host Joy Youell sits down with Pierre Killeen, Executive Director of the Cannabis Standards Alliance of Canada (CSAC), to explore the rise of industry-led standards, third-party certification, and what’s next for product transparency in cannabis.

Pierre brings a wealth of experience to the conversation: trained as a lawyer, fully bilingual, and a seasoned public affairs executive, he previously led corporate communications at HEXO during the era of legalization and later shaped national policy as VP of Legislative and Regulatory Affairs at the Cannabis Council of Canada.

Now at the helm of CSAC, Pierre is driving forward a mission to create a more accountable, consumer-focused, and quality-first cannabis marketplace.

What You'll Learn:

How CSAC is filling gaps in regulation with standards, certification, and consumer education

What happened at CSAC’s inaugural Standards Setting Workshop—and why it matters for the future

The power of the CSAC Quality Label in restoring trust across the supply chain

The Canada vs. U.S. cannabis landscapes: key legal, regulatory, and market differences—and what each can learn from the other

Why “inflated THC numbers” are just the tip of the iceberg when it comes to misleading product data

How cannabis companies can build consumer confidence through transparency—not just marketing

Why This Matters:
In a crowded and often confusing cannabis marketplace, consumers, patients, and regulators are all searching for one thing: trust. Organizations like CSAC are stepping up where governments can’t—or won’t—to build a foundation of credibility, accountability, and standards that benefit everyone.

About Pierre Killeen:
Pierre Killeen, LL.B, LL.L, is the Executive Director of CSAC. A bilingual legal and public affairs expert, Pierre has worked at the highest levels of cannabis advocacy and policy in Canada. His leadership experience includes serving as a senior executive at HEXO during legalization and as VP of Policy, Legislative, and Regulatory Affairs for the Cannabis Council of Canada.

Видео Standards, Self-Regulation & the Rise of Cannabis Quality Movements with Pierre Killeen of CSAC канала Qredible