Daddy Yankee: From Local to Global, the Power of Digital - Midem 2017

Global superstar, pioneer of Reggaeton and true ambassador of Latin urban music, Daddy Yankee is without a doubt a leading figure of today’s musical landscape. He has successfully leveraged the power of social media and embraced innovative digital marketing tools to engage with his fans and develop his career as an independent artist internationally. Make sure to sit front row and be inspired by Daddy Yankee’s unique experience and vision!
• Daddy Yankee, Artist & Founder, El Cartel Records (USA)
• Interviewer: Leila Cobo, Executive Director of Content & Programming for Latin Music, Billboard (USA)

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