Why does Gigabyte have new Z790 motherboards?

Why does Gigabyte have new Z790 motherboards?
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Gigabyte - https://www.gigabyte.com/
Thermaltake - https://www.thermaltake.com/
G.Skill - https://www.gskill.com/

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Gigabyte Aorus 17X (2023 13th Gen) Gaming Laptop - https://www.gigabyte.com/Laptop/AORUS-17X--2023#kfc

► TIMESTAMPS
0:00 Welcome to Gigabyte at Computex 2023
0:29 New Z790 Motherboards - Aorus Extreme X and Master X
3:09 $800 AORUS FO48U 48" 4K OLED Gaming Monitor
4:08 Gigabyte “Wing of Honor” Awards
4:40 Aorus M6 Gaming Mouse
5:02 Design and Innovation - Aorus C700, Bionic Shark Fans
6:21 Gigabyte 17X / 15X Laptops, vapor chamber cooling
7:46 Resting at last in the bean bag chair
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► Edited by Joe Aguilar - ShaostylePostProductions
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Видео Why does Gigabyte have new Z790 motherboards? канала Paul's Hardware